Dabur Herb'l Charcoal Teams Up with Star Wars for Limited Edition Toothpaste Pack

In an unexpected alliance, Dabur Herb'l Charcoal, a leading toothpaste brand, has joined forces with the iconic Star Wars franchise to introduce a special edition pack for its Activated Charcoal Toothpaste. This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults. Featuring Darth Vader on the packaging, the limited edition pack signifies the potency of Activated Charcoal in combatting stains for brighter smiles.

Coinciding with Star Wars Day on May 4th, the launch campaign titled "Embrace the Dark Side" introduces the concept of using black toothpaste for whiter teeth, aligning with the unique proposition of Dabur Herb'l Charcoal in the toothpaste market.

Abhishek Jugran, Executive VP Marketing- Dabur India Ltd said, “This collaboration, first in Adult toothpaste category, stems from the common dark force connection between Star Wars and Dabur Herb'l Activated Charcoal toothpaste's proposition. The objective is to provoke people to #ChooseBlackForWhite teeth which, is a highly differentiated proposition in a universe full of white toothpaste products. By doing this Dabur Herb'l Charcoal aims to connect with diverse demographics, elevate the grooming experience, and provide shiny white teeth as it is clinically proven to deliver 1 Shade Whiter Teeth in 1 Week."

The limited edition Star Wars pack of Dabur Herb'l Activated Charcoal toothpaste will be exclusively available on Amazon starting May 1st, promising to infuse a touch of galactic adventure into daily oral care routines. May the force be with your smile!