Is Indian Cinema waking up to the power of brand licensing?
Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath to the economic reform of 1991. Started primarily with character licensing, the...
How Flying Jatt is monetizing beyond the movie?
Anticipating the potential of brand licensing, Balaji Motion Pictures Limited has launched the official merchandise for its latest movie ‘A Flying Jatt’. Directed by Remo D’souza and starring Ti...
  • By - gargi
  • / 4 MIN READ
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IReC 2024
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