sports licensing

Reliance Industries completes acquisition of IMG Reliance after buying out its 50% stake in Rs.52.08 crore cash. The new entity is rebranded as RISE Worldwide Ltd.

“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...

The isolated roads, all eyes glued to TV and stadium chanting “Sachin, Sachin” are a testimony to India’s penchant towards sports, particularly cricket. However, the same is yet to resonate in t...

Sports licensing, a fast growing emerging segment, has been propelled largely by the popularity of the IPL. And, to leverage the opportunities from the large ‘fan’ base, Kolkata Knight Riders (KKR...