Puma

The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.

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The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...