Five Common Brand Licensing Mistakes
The business relationship between a licensor and a licensee often goes kaput because of an error of judgement or stepping beyond the line of control. Here are the mistakes that must be avoided to ...
  • By - Aanchal
  • / 5 MIN READ
Licensing: The New Mantra for Expansion
With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...
  • By - Aanchal
  • / 7 MIN READ
Business Pitfalls to Avoid Before Signing a Licensing Agreement
Are you currently a licensee (manufacturer), licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in th...
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