Chhota Bheem celebrates 10th anniversary
Chhota Bheem - the celebrated home-grown character is celebrating its 10 years on television. The dhoti clad child from Dholakpur first made its debut in 2008, and in no time it has gone to places, wh...
  • By - gargi
  • / 7 MIN READ
Green Gold to launch trailer for Hanuman vs Mahiravana
Green Gold Animation is gearing up for the release of their new animation movie "Hanuman vs Mahiravana" – An untold story from Ramayana.You can check out a snippet of the movie Hanuman vs Mahirava...
  • By - gargi
  • / 2 MIN READ
Green Gold launches Chhota Bheem ethnic wear for kids
Betting big on the festive season, Green Gold Animation has launched the Chhota Bheem ethnic wear collection for kids.This is the first time Green Gold is attempting for the ethnic range for festive...
  • By - gargi
  • / 4 MIN READ
India gets its own licensing show
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
  • By - gargi
  • / 6 MIN READ
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
Stay on top – Get the daily news from Indian Retailer in your inbox
How Chhota Bheem has scaled upon brand licensing?
When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the brand...
  • By - gargi
  • / 4 MIN READ
Why licensing is ideal practice for manufacturer?
Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for to...
  • By - gargi
  • / 5 MIN READ
Brand Licensing Conference showcases newer avenues this season
Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...
Chhota Bheem – The Indian answer to International properties
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
The ‘Superhero’ of Merchandising
Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bhee...