A hush-hush affair of Bonjour Socks with Hush Puppies
Bonjour has collaborated with Hush Puppies shoes in India. They will be taking care of Hush Puppies new product category – SOCKS. Bonjour will be responsible for product manufacturing, Marketing, an...
  • By - gargi
  • / 3 MIN READ
Why this is right time for Mattel to form merger?
Hasbro & Mattel have been engaged in an on and off relationship to create a merger that could possibly be one of the largest in toy industry so far.As per reports by Bloomberg, talks between the...
  • By - gargi
  • / 4 MIN READ
Why brand Licensing spells constructive outlook for Bonjour?
The popular socks brand Bonjour, which has been the official licensee for Asia’s top property Doraemon along with Barbie, Hello Kitty and Ben 10 has been gearing up for bigger business through licen...
‘Kidding’ is Serious Business
Learn while you play seems to be the growth mantra of the toy licensing industry which is attempting to aggressively expand this category. And, on offer include video-based stories and fables, toys re...
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