Retail’s leading brands join licensing bandwagon
The growing penchant towards owning a bit of the entertainment content has for sure fuelled the brand licensing and merchandising industry in India thus making it reach the worth of more than $700 bil...
  • By - gargi
  • / 6 MIN READ
Licensing finds its mainstay online
Ecommerce players have fit themselves between the demand and price clashes and demographics and most importantly, have recognised brand licensing and merchandising industry as an integral part of...
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