If you have grown up in India, Suppandi, Kaalia, and Shikari Shambu, probably swoosh you down the nostalgia lane.But... Read More
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to ... Read More
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualiz... Read More
Notalgia has been one of the key factors in brand licensing and merchandising with a bevy of brands targeting the 90’s... Read More
The isolated roads, all eyes glued to TV and stadium chanting “Sachin, Sachin” are a testimony to India’s penchant... Read More
Betting big on the festive season, Green Gold Animation has launched the Chhota Bheem ethnic wear collection for kids.... Read More
The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the fo... Read More
With the release of the second sequel its billion-dollar franchise Cars, Disney India is yet again soaring on the ani... Read More
Brand Extension has always been a brilliant strategy for brand owners to achieve business growth by taking advantage of ... Read More
Until last year, the retail shelves witnessed three yellow creatures (minions) bobbing to and fro, the frenzy for Frozen... Read More
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