With the release of the second sequel its billion-dollar franchise Cars, Disney India is yet again soaring on the ani... Read More
Brand Extension has always been a brilliant strategy for brand owners to achieve business growth by taking advantage of ... Read More
Until last year, the retail shelves witnessed three yellow creatures (minions) bobbing to and fro, the frenzy for Frozen... Read More
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in M... Read More
Beauty and the Beast, the upcoming movie from the satchel of Disney has created enough ripples in the consumer product s... Read More
Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of... Read More
When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise de... Read More
Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath... Read More
Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched ... Read More
For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has be... Read More
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