“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus alter... Read More
With the sudden demise of designer Kate spade, ended an era that was a fresh take on luxury goods. The designer who co-f... Read More
The football fans have plenty to rejoice as they prepare for the Fifa World Cup 2018 Merchandise. And so do the retailer... Read More
Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the na... Read More
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to ... Read More
Catching up on the emerging market for theme parks in India, DQ Entertainment (DQE) has inked an exclusive deal with Ch... Read More
Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments... Read More
Early 2018 has been harsh for Rovio Entertainment with its share price halved in February following an investor exodus.... Read More
The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, ac... Read More
Since always, fashion has been one of the most favoured segments for licensors, for this segment allows a wider penetrat... Read More
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