Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing... Read More
Capsule collections were originally popularised by Donna Karan in the 1980s. The idea was to create a capsule wardrobe t... Read More
In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home g... Read More
India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing indust... Read More
Smiley – the Brand Created almost five decades ago has become the most adopted brand of the digital generation and lic... Read More
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus alter... Read More
With the sudden demise of designer Kate spade, ended an era that was a fresh take on luxury goods. The designer who co-f... Read More
The football fans have plenty to rejoice as they prepare for the Fifa World Cup 2018 Merchandise. And so do the retailer... Read More
Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the na... Read More
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to ... Read More
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