Ask any music lover, and he will vocally explain how difficult it is to get original merchandise of popular rock and ‘... Read More
The adorable character Garfield once held the Guinness World Record for being the most syndicated comic strip, and it cu... Read More
Warner Bros is intertwined in almost every child’s life, whether it is Looney Tunes or Merry Melodies, or the ‘actio... Read More
Yash Raj Films, the legendary Bollywood production house, with a string of box office hits including Jab Tak Hai Jaan an... Read More
Ask any young boy, whether he is in New York or Ranchi, how does he like to start his morning routine? And, don’t be t... Read More
Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments i... Read More
The games licensing industry is a crucial component of the $ 125 million (nearly Rs 700 crore) domestic licensing market... Read More
Disney's famous aspirational brand - Hannah Montana has undoubtedly established itself as one of the leading tween icons... Read More
The fast moving consumer products' (FMCG) market is growing and experiencing expansion like never before. One major sour... Read More
A sports kit by Nike and Apple? Yes, this is how co-branding is being cashed in on by brands to generate sales in conjun... Read More
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