Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments i... Read More
The games licensing industry is a crucial component of the $ 125 million (nearly Rs 700 crore) domestic licensing market... Read More
Disney's famous aspirational brand - Hannah Montana has undoubtedly established itself as one of the leading tween icons... Read More
The fast moving consumer products' (FMCG) market is growing and experiencing expansion like never before. One major sour... Read More
A sports kit by Nike and Apple? Yes, this is how co-branding is being cashed in on by brands to generate sales in conjun... Read More
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and c... Read More
Manchester United Football Club is one of the most recognised sporting brands, on a worldwide basis. And, with a fan bas... Read More
It’s an icon that transcends the globe and is present on a wide range of day-to-day products - Smiley, and it also sym... Read More
Learn while you play seems to be the growth mantra of the toy licensing industry which is attempting to aggressively exp... Read More
The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million... Read More
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