India gets its own licensing show

April 21, 2017 | 6:26 am

India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participation from over 100 global and domestic companies.India L... Read More

How ‘Beauty and the Beast’ is raking m...

February 28, 2017 | 12:37 pm

Beauty and the Beast, the upcoming movie from the satchel of Disney has created enough ripples in the consumer product space, courtesy the various licensing arrangements by Disney Consumer Products. S... Read More

Direct-to-Retail altering Indian licensing landsca...

February 28, 2017 | 12:36 pm

Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re... Read More

How Chhota Bheem has scaled upon brand licensing?

January 11, 2017 | 5:03 am

When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the bra... Read More

Is Indian Cinema waking up to the power of brand l...

December 5, 2016 | 12:05 pm

Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath to the economic reform of 1991. Started primarily with character licensing, the... Read More

California Walnuts’ Twiggy joins forces with...

December 1, 2016 | 12:33 pm

Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest edi... Read More

How small manufacturers can benefit from brand lic...

November 29, 2016 | 11:35 am

India has emerged as one of the prime retail markets all across the globe and not just brands, but also entertainment properties are foraying into Indian landscape. This in turn is creating a scenario... Read More

How are Brands Monetising on Licensing?

November 25, 2016 | 12:07 pm

For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall.... Read More

Why 2016 is a Leap Year for brand & character ...

November 23, 2016 | 12:36 pm

Brand and Character Licensing Business is built on one very strong foundation – The Community of Fans. With the dynamic nature of technology and the massive influence of the internet in our lives, c... Read More

Why licensing is ideal practice for manufacturer?

November 22, 2016 | 7:55 am

Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for toy ma... Read More

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