Global licensing industry grows to US$271.6B

May 23, 2018 | 10:26 am

The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, according to the Annual Global Licensing Industry Survey by the International Lice... Read More

Celebs bet big on apparel licensing in India

May 21, 2018 | 9:00 am

Since always, fashion has been one of the most favoured segments for licensors, for this segment allows a wider penetration as compared to others. Betting big on this space, a plethora of celebrities ... Read More

Chhota Bheem celebrates 10th anniversary

May 18, 2018 | 9:17 am

Chhota Bheem - the celebrated home-grown character is celebrating its 10 years on television. The dhoti clad child from Dholakpur first made its debut in 2008, and in no time it has gone to places, wh... Read More

License India announces 2nd edition of India Licen...

May 16, 2018 | 5:20 am

Following the grand debut in 2017, License India has announced second edition of India Licensing Expo, which will take place on August 23-24, 2018 at Bombay Convention & Exhibition Centre, Mumbai.... Read More

Marie Claire Paris forays in salon & wellness ...

May 7, 2018 | 8:46 am

Delighted by the response in Indian market, French lifestyle brand Marie Claire is betting big on brand licensing strategies to enter newer segments in India.Of late, the brand has entered into... Read More

Style Guide: The thumb print of your brand

April 17, 2018 | 7:27 am

"Styles come and go. Good design is a language, not a style," Massimo Vignelli.I personally came across various organization who works without any proper guidelines and hence there is no consisten... Read More

Green Gold to launch trailer for Hanuman vs Mahira...

April 2, 2018 | 10:57 am

Green Gold Animation is gearing up for the release of their new animation movie "Hanuman vs Mahiravana" – An untold story from Ramayana.You can check out a snippet of the movie Hanuman vs Mahira... Read More

The business of pop culture merchandise in India

March 27, 2018 | 4:23 am

If you have grown up in India, Suppandi, Kaalia, and Shikari Shambu, probably swoosh you down the nostalgia lane.But beyond these classics, comic strips have been surrounding us from everywhere el... Read More

The big business of licensing with corporate brand...

March 26, 2018 | 1:49 pm

Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert... Read More

Brand Licensing India – Bengaluru to discuss...

February 10, 2018 | 8:01 am

Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo... Read More

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