ILE 2017 showcases the big picture of Indian Licen...

August 29, 2017 | 9:44 am

The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of... Read More

This is how Disney’s ‘Cars 3’ plans to vroom...

June 16, 2017 | 7:24 am

With the release of the second sequel its billion-dollar franchise Cars, Disney India is yet again soaring on the animation landscape with credits to its brand deals with as many as 40 brands acro... Read More

How Mandhana Retial Ventures is making the most of...

June 12, 2017 | 7:22 am

Brand Extension has always been a brilliant strategy for brand owners to achieve business growth by taking advantage of the untapped brand equity to veer into new product categories. Going further, th... Read More

Baahubali: breaking the jinx of Indian L&M ind...

May 12, 2017 | 8:01 am

Until last year, the retail shelves witnessed three yellow creatures (minions) bobbing to and fro, the frenzy for Frozen, Star Wars emerged as a global phenomenon, and Indian licensing and merchandisi... Read More

India gets its own licensing show

April 21, 2017 | 6:26 am

India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participation from over 100 global and domestic companies.India L... Read More

How ‘Beauty and the Beast’ is raking m...

February 28, 2017 | 12:37 pm

Beauty and the Beast, the upcoming movie from the satchel of Disney has created enough ripples in the consumer product space, courtesy the various licensing arrangements by Disney Consumer Products. S... Read More

Direct-to-Retail altering Indian licensing landsca...

February 28, 2017 | 12:36 pm

Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re... Read More

How Chhota Bheem has scaled upon brand licensing?

January 11, 2017 | 5:03 am

When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the bra... Read More

Is Indian Cinema waking up to the power of brand l...

December 5, 2016 | 12:05 pm

Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath to the economic reform of 1991. Started primarily with character licensing, the... Read More

California Walnuts’ Twiggy joins forces with...

December 1, 2016 | 12:33 pm

Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest edi... Read More

Page 1 of 812345...Last »