Why is licensed property successful?

It is obvious that the largest amount of volume is generated through character and entertainment licensing. But that’s not the whole story, there are many other aspects of licensing and each of them...
It is obvious that the largest amount of volume is generated through character and entertainment licensing. But that’s not the whole story, there are many other aspects of licensing and each of them has their own positives and target audiences, says Chris Evans, MD, Oxford Ltd. while emphasizing on the reasons behind the success of a licensed property.

TRENDING ARTICLE
RECOMMENDED FOR YOU