October 24, 2016

What it is to be a licensee in India?

Speaking at the 8th Brand Licensing congress, Hardik Vasa, co-founder, Vasa International and Lubeina Shahpurwala, co-founder Mustang Socks emphasize on the challenges of operating in licensed merchandise space of India and how to address those challenges while integrating licensing with mainstream retail....

By Shipra

Speaking at the 8th Brand Licensing congress, Hardik Vasa, co-founder, Vasa International and Lubeina Shahpurwala, co-founder Mustang Socks emphasize on the challenges of operating in licensed merchandise space of India and how to address those challenges while integrating licensing with mainstream retail.

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