Taking the characters from screen to the retail shelves

Speaking at the first edition of India Licensing Expo, Saugato Bhowmik, Business Head - Integrated Network Solutions & Consumer Products Viacom18 Media Pvt. Ltd.; Samir Jain- Executive Director an...
Speaking at the first edition of India Licensing Expo, Saugato Bhowmik, Business Head - Integrated Network Solutions & Consumer Products Viacom18 Media Pvt. Ltd.; Samir Jain- Executive Director and COO at Green Gold animation Pvt. Ltd; Ishmeet Singh, Country Manager, Mattel Toys; Anurag Sachdeva, Director (India & South East Asia), Rovio and Nitin Kalra, Director, Animation International Licensing India Pvt. Ltd spoke about why Entertainment & character licensing is one of the most successful forms of licensing in India.

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