October 5, 2015

Superman deodorants mark our foray in licensing

Vanesa Care has inked a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India to introduce its first ever DENVER Superman co-branded deodorants for the Superman fans. Moving further, Vanesa Care has also acquired license for Ba...

By Shipra

Vanesa Care has inked a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India to introduce its first ever DENVER Superman co-branded deodorants for the Superman fans. Moving further, Vanesa Care has also acquired license for Batman and plans to introduce Batman branded deodorants and perfumes. Saurabh Gupta, CMO, Vanesa Care talks to License India about the different approach and marketing strategy towards both the superheroes and the much-needed handholding provided by licensor.

Comment
You May Like
May 16, 2018
May 16, 2018
May 16, 2018
May 16, 2018
May 16, 2018
May 16, 2018
October 3, 2017
October 3, 2017
July 14, 2017
July 14, 2017
October 24, 2016
October 24, 2016
October 24, 2016
October 24, 2016
October 24, 2016
October 24, 2016
October 24, 2016
October 24, 2016
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities