Sunny Chau on licensing in global markets

There exist a bevy of brands that have carved a niche for themselves in native market and are all set to take a plunge into global scenario. Sunny Chau, Director, Thailand at Hong Kong Trade Developme...
There exist a bevy of brands that have carved a niche for themselves in native market and are all set to take a plunge into global scenario. Sunny Chau, Director, Thailand at Hong Kong Trade Development Council explains the strategies home-grown brands should follow while slating expansion for global landscape.

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