April 8, 2016

Rohit Bal offers Balance for the upper middle class

Rohit Bal Designs has come up with sub brand Balance to tap the upper mid segment, which is to be licensed out. Speaking to License India at the 8th Brand Licensing conference in India, Akhilesh Sharma, General Manager, Rohit Bal Designs Pvt. Ltd. talks about Balance and the criteria for choosing the licensee for the s...

By Shipra

Rohit Bal Designs has come up with sub brand Balance to tap the upper mid segment, which is to be licensed out. Speaking to License India at the 8th Brand Licensing conference in India, Akhilesh Sharma, General Manager, Rohit Bal Designs Pvt. Ltd. talks about Balance and the criteria for choosing the licensee for the sub brand.

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