February 10, 2016

NBA’s Yannick Colaco on sports licensing

Digital content has already revolutionized the licensing industry, particularly sports licensing, which has seen a shift in consumption pattern due to advent of live sports, asserted Yannick Colaco, Managing Director, NBA while speaking to License India at the 8th Brand Licensing conference in India....

By Shipra

Digital content has already revolutionized the licensing industry, particularly sports licensing, which has seen a shift in consumption pattern due to advent of live sports, asserted Yannick Colaco, Managing Director, NBA while speaking to License India at the 8th Brand Licensing conference in India.

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