NBA's Yannick Colaco on sports licensing

Digital content has already revolutionized the licensing industry, particularly sports licensing, which has seen a shift in consumption pattern due to advent of live sports, asserted Yannick Colaco, M...
Digital content has already revolutionized the licensing industry, particularly sports licensing, which has seen a shift in consumption pattern due to advent of live sports, asserted Yannick Colaco, Managing Director, NBA while speaking to License India at the 8th Brand Licensing conference in India.

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