A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Fireside Chat: The Future of Entertainment

India Licensing Expo 2019Watch Alokesh Bhattacharyya, Senior Editor, The Economic Time discuss the future of entertainment with Milan Luthria....

India Licensing Expo 2019 Watch Alokesh Bhattacharyya, Senior Editor, The Economic Time discuss the future of entertainment with Milan Luthria.

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