October 31, 2015

Ecommerce particularly important for licensed Sports merchan

While eCommerce has done wonders to the entire licensing industry, it has been of paramount importance especially for licensed sports merchandise by connecting the world, asserted Martin Brochstein, SVP-Industry Relations and Information, LIMA Worldwide while speaking to License India at the 8th Brand Licensing confere...

By Shipra

While eCommerce has done wonders to the entire licensing industry, it has been of paramount importance especially for licensed sports merchandise by connecting the world, asserted Martin Brochstein, SVP-Industry Relations and Information, LIMA Worldwide while speaking to License India at the 8th Brand Licensing conference in India.

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