Ecommerce particularly important for licensed Sports merchandise: Martin Brochstein


While eCommerce has done wonders to the entire licensing industry, it has been of paramount importance especially for li...

While eCommerce has done wonders to the entire licensing industry, it has been of paramount importance especially for licensed sports merchandise by connecting the world, asserted Martin Brochstein, SVP-Industry Relations and Information, LIMA Worldwide while speaking to License India at the 8th Brand Licensing conference in India.


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