May 16, 2018

Corporate Licensing: What is next for brand growth?

Speaking at the first edition of India Licensing Expo, Roberto Bre of Private Collection, Sandeep Dahiya of BCCL, Chris Evans of University of Oxford, Jason Sutton from Polaroid, Anuj Sawhney of Swiss Military Worldwide and Maura Regan from LIMA spoke about corporate licensing being a potent strategy as a marketing inf...

By Gargi

Speaking at the first edition of India Licensing Expo, Roberto Bre of Private Collection, Sandeep Dahiya of BCCL, Chris Evans of University of Oxford, Jason Sutton from Polaroid, Anuj Sawhney of Swiss Military Worldwide and Maura Regan from LIMA spoke about corporate licensing being a potent strategy as a marketing influence point and second most favoured genre of expansion through licensing.

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