May 15, 2018

Brand Licensing to be the game changer for Indian Retail...

Speaking at the first edition of India Licensing Expo at Mumbai, Vinod Mahanta, Senior Editor, The Economic Times asserted that given the increasing brand awareness and aspiration among the consumers, brand licensing is one of the most effective retail strategies for Indian retai...

By Gargi

Speaking at the first edition of India Licensing Expo at Mumbai, Vinod Mahanta, Senior Editor, The Economic Times asserted that given the increasing brand awareness and aspiration among the consumers, brand licensing is one of the most effective retail strategies for Indian retailers.

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