Back-to-school most lucrative in licensing

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Broadcasting System Asia Pacific, is expanding portfolio of its popular IP Ben 10 by leaps and bounds in South Asia. Du...
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Broadcasting System Asia Pacific, is expanding portfolio of its popular IP Ben 10 by leaps and bounds in South Asia. During Indian Retail Congress 2015, Anand Singh, Director-South Asia, Turner International Pvt. Ltd. shared his view point about the lucrative categories for licensing, the upcoming markets in South Asia, and new domains for lending out IPs. Also, she talked about LIMA and the benefits of LIMA membership for a licensee/ licensor.

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