Tag Archives: Jiggy George

Jacqueline Fernandez launches fitness brand Just F with Mojostar

April 11, 2018 | 11:36 am


Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand Just F with Mojostar. Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness.

The launch of Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’.

Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionality for fitness and trendy fashion, JUST F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.

Speaking on the launch, Jacqueline Fernandez said, “I have always believed that fitness and fashion are not destinations, but fun-filled journeys. Launching Just F, a feminine take on fitness from my perspective, is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India who want to fulfill their fitness requirements without breaking the bank or compromising on style.”

Adding to it, Abhishek Verma, CEO, Mojostar, said, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities.”

Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as: monochromes, floral infuse active wear, club inspired active wear, functional sports bras, colour blocking etc.

The brand is expected to launch its products in the market by second half of May, 2018, priced between INR 1,000 and INR 3,000. The products will be available on Just F’s page www.justf.in along with leading eCommerce platforms.

The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals, while bringing the fun back into the mix.

“Inputs and insights from Jacqueline, who is not only a Bollywood star but also a style icon and a vocal promoter of wellness and healthy living, have played a big role in defining the brand identity and product design. We are confident that these products will be well-received in the market, and will help meet the need of young Indian women.” added Verma.

Segmented expansion into offline retail is also in pipeline through product placement in all large format stores and the launch of standalone brick-and-mortar stores.



King Digital launches Candy Crush jewelry lines with Mrinalini Chandra

December 1, 2017 | 12:13 pm


King Digital Entertainment, the developer of highly popular mobile game Candy Crush has inked pact with one of the leading Indian designers Mrinalini Chandra for a range of jewelry.

A part of strategy strengthening Candy Crush consumer products offering in India, the range includes necklaces, bracelets, earrings, brooches and rings inspired by the deliciously sweet world of Candy Crush.

The deal was facilitated and is being managed by Dream Theatre, King’s licensing agent in India and South Asia.

The range comprises of two parts; the more competitively priced range features 2D colored candy shapes while the premium range is made from gold and features 3D versions of the candies. The premium range also offers a series of Kaleera.

Commenting on the launch, Philippe Bost, VP International Consumer Products, Activision Blizzard said, “We’re delighted to be able to offer an array of Candy Crush inspired jewellery to long-time fans of the game.”

Commenting on the range, jewelry designer Mrinalini Chandra said: “We are very excited about our collaboration with Candy Crush. Our jewelry comprises of hand crafted pieces inspired by the game with a quirky but chic aesthetic that is emblematic of our label. It will incorporate traditional craft techniques of Meenakari and Jaali from India infused with modern design aesthetics. Launching in the festive season, the range has something to offer every candy-lover.”

Adding to it, Jiggy George, founder & CEO of Dream Theatre said “We are thrilled to have facilitated this partnership between Candy Crush and Mrinalini Chandra. The collection is stunning, making it ideal for Candy Crush fans and fashionistas alike.”

The collection is available on www.mrinalinichandra.com and leading ecommerce sites.

Candy Crush Saga and its sister title, Candy Crush Soda Saga, are two of the top 10 grossing mobile games in the U.S. Over one trillion game rounds have been played in Candy Crush Saga alone since its launch.

King continues to grow its consumer products offering across the globe supported by its global network of 19 licensing agents. King has signed 145 licensees to date.

LIMA appoints Jiggy George as Indian representative

May 24, 2017 | 11:17 am

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The International Licensing Industry Merchandisers’ Association (LIMA) has appointed Jiggy George, the CEO of Dream Theatre as its official head for India.

India is a strategically important market for the brand licensing industry and LIMA has time and again appreciated the market’s growth potential for the industry.

Commenting on the announcement, LIMA President Charles Riotto said, “With experience as a licensor, licensee and agent, Jiggy George possesses a thorough knowledge of the licensing industry in India and of the overall regional market. He understands both the power and benefits of operating in India, as well as the challenges.”

“We are excited to welcome him to LIMA and look forward to the unique perspective that he will bring to the position.”

“Our goal for LIMA India is to unify licensing professionals through the development of valuable regional networking and educational opportunities.  We are looking to reach not only those directly involved in licensing, but also those whose business is connected to our far-reaching industry.”

George is the Founder and CEO of Mumbai based licensing agency Dream Theatre, established in 2010 that represents some of the iconic international and domestic brands in India.
Prior to this position, George set up and successfully ran the Viacom (MTV) and Turner (Cartoon Network and POGO) licensing businesses, most recently serving Executive Director Cartoon Network Enterprises.

“With its rich history of entertainment and brand awareness coupled with strong economic fundamentals, the Indian licensing industry is poised for takeoff. This is the perfect time for LIMA to bring the key players together to jointly address the challenges and grow the licensing business in India,” said George.

India central to our global expansion plans: Nicolas Loufrani, Smiley

nicolas loufrani

Smiley – the brand created 45 years ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substantial growth driver for it. In a candid conversation with License India, Nicolas Loufrani, CEO, Smiley revealed why India is a no-brainer market for the brand that has hit retail shelves with Lifestyle and Archies.

Talk to us about the journey of The Smiley Company with brand licensing.
Smiley was founded by my father Franklin in 1972. He created a newspaper promotion to highlight good news during a time when the news was depressing, and Smiley was used to highlight to readers the bright side of life through uplifting new stories.

This was the origins of our licensing program and 45 years on and the trend for using Smiley for promotional campaigns by brands has never been stronger. We’ve just launched 130 million bottles of Smiley branded water bottles into the market with Nestle Waters for their brand Vittel.

It was in 1997, that I joined the business and started experimenting with Smiley, to create animated faces that corresponded to these pre-existing emoticons and created the Smiley Dictionary, a directory of thousands of icons and these would become the world’s first digital Smileys. Using these as a base, we launched a new brand, SmileyWorld, made up entirely of expressive icons that could be applied to a variety of products and categories.

Today, The Smiley Company has become one of the world’s TOP150 licensing companies according to License! Global magazine, and SmileyWorld has become the adopted brand of the digital generation with billions of Smileys being sent across the world, resulting in massive growth for the business.

What made you think of India as a potential market for The Smiley Company?
It’s a no-brainer market for us. We have nearly one million fans in India on social media and this showed us the massive appetite for our brand in the market. Also with India being one of the world’s most digitally savvy markets and SmileyWorld being a brand dedicated to the digital consumer, it was a completely natural move for us.

With Lifestyle India and Archies averaging over 40 per cent growth for the past 5 years, and the full year for 2016 delivering a 59 per cent increase in India, the foundations have been laid. Now we are forecasting to expand rapidly over the next 2 years as demand continues to surge.

Why and how has licensing been an effective retail strategy for your brand?
Our licensed retail partnerships continue to drive the biggest growth for our business and that is why a major strategy for our business this year is to grow out our existing business with our major retail partners.

Direct to retail partnerships are a really exciting opportunity for us and we already have deals in place with some of the world’s leading globally distributed retail chains and with strong sell out continuing for Smiley, this area of the business is earmarked for continued development.

What is your ROI/ growth rate as a licensor?
We have enjoyed great growth in the last few years, this despite the general slowdown in the global economy. Last year we had 31 per cent year on year growth, whilst unit sales of products increased by over 40 per cent. We have set ourselves targets to continue that sort of growth in 2017, by maximizing our existing partnerships.

What are the strategies for pushing Smiley merchandise into Indian retail ecosystem?
We see Indian market is evolving at a fast pace, supported by an ecommerce boom and we recognize the immense opportunities in India across platforms – emerging bricks vs clicks and across categories.

Our strategy for India is to continue to roll out a good, better, best retail distribution model across our brands and to introduce more categories, outside of traditional apparel, accessories and gifting. We believe that the Smiley consumer in India is savvy and India is central to our global expansion plans for 2017.

How different will those strategies be from the global ones?
Our business strategy is to work with the biggest and best retailers around the world to spread happiness through creative and engaging products and a positive marketing message.

Smiley also adopts a global outlook but takes a local approach, by having national sales teams who speak a wide range of languages, in order to guide partners towards the best products for them and their markets in order to drive more sales.

Since Smiley has already been there in Indian market, what new categories are you planning to foray into?
We have established a strong and growing footprint in Back to School, home decor, publishing, promotions and food around the world and these are the categories we are most focused on growing in the Indian market.

Smiley Kids

What categories are the best suited for this IP?
The beauty of Smiley is it really is an all-encompassing brand that transcends ages, gender, ethnicity and nationality. Our mission is simply to spread happiness and that allows us to sit across all categories, products and markets. It really is a rather unique IP in that way.

How do you zero upon the ideal licensee for your brand? What are the parameters for doing so?
The key to our most successful partnerships is – like-mindedness, co-creation and sharing a common goal. If we find a licensee that comes to us with that vision, enthusiasm and a business plan to match that then they are the ‘ideal licensee’ for Smiley. We take every opportunity on a case-by-case basis and invest time into researching each and every opportunity. We only want to be involved with successful partnerships and products.

According to you what is the ‘trick’ to licensing?
Be well researched, know your markets, have the creative vision to do something different to the competition and always give 110 per cent in every project. You are only as good as the team you have behind you and we employ specialist brand teams coming from licensee specific industries, which allows us to understand the needs of each and every partner and offer them professional advice and guidance in creating structured collections, with best-selling products and on-trend designs.


Licensing was the ‘logical’ step for Oggy in India


Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent company Xilam has licensed out the character in consumer product segment.

In a conversation with License India, Marie-Laure Marchand, SVP Global Consumer Products & Media Distribution for Asia- Pacific USA and UK explains the licensing strategy for the character in India and the strategy behind the move to launch Oggy in consumer products segment. Xilam has announced a massive deal with Amazon India where Oggy will be offered on an exclusive basis.

Tell us about the journey of Xilam with brand licensing.
I joined Xilam almost a year ago, with the main task of developing a sustainable licensing base for Oggy and the Cockroaches on a worldwide basis as Xilam’s flagship property.

Xilam has previously secured licensing activity in France and has appointed two agents in Italy (Discovery Kids) as well as in South East Asia (Empire Licensing). My goal is now to expand our scope on a worldwide basis with a focus on Asia and Europe as a start.

What made you think of India as a potential market for Oggy & the Cockroaches?
Oggy and the Cockroaches hit TV screens about 20 years old and has been sold to more than 160 countries including India. The show is overperforming on TV as well as on social media platforms with more than 3.8 billion views on YouTube alone!

Since we are now producing three new seasons, we thought that it was the right timing to launch the property on a global basis with key licensing partners. Indian kids love Oggy and developing consumer products is a logic step to meet our fan’s needs. Oggy is our first property to be launched in the Indian market preschool series- Paprika will be our next licensing focus.

How has licensing been an effective retail strategy for Xilam?
Xilam, as a studio and producer, creates original content and owns all rights. It was logical for us to continue the brand experience through appropriate licensing products which carry the brand values and DNA.

Licensing is another way to strengthen the relationship with our audience.

What are the strategies for pushing Oggy merchandise into Indian retail ecosystem?

Oggy is encountering a huge media success in India. The sense of humour, slapstick comedy, works very well in India and our broadcasters are reaching high rating success with the show. We just announced a massive deal with Amazon India where Oggy will be offered on an exclusive basis.

It is now a natural step to develop licensed products for this captive audience.Moreover, the Indian market has tremendous business potential and have the ingredients to make Oggy licensed products a success!

How different will those strategies be from the global ones?
We plan to use the same approach worldwide, taking advantage of the fact that Oggy is a well-known brand. However, what will differ from the rest of the territories is the categories covered and launch time.

In India, key categories will be back to school, apparel and publishing whereas in many countries, we will need to have a master toy partner first followed by publishing and other secondary categories.

What categories are the best suited for this IP?
Toys and games, publishing, plush, collectibles, novelty products, art & craft, apparel, footwear as well as food and promotion.

How do you zero upon the ideal licensee for your brand? What are the parameters for doing so?
It will depend on the categories. For products that need heavy development like toys, we will really need to pay attention to the fact that the items and the lines are in sync with the brand’s DNA and specification. We will emphasize the fun and crazy ideas that will fit to the brand values as it is crucial to tackle our core fan needs.

According to you what is the ‘trick’ to licensing?
First is content, content should be key then products development needs to be innovative, of superior quality and surprising.

How do you plan to position Oggy in Indian market?
Oggy is our first property to be launched in the Indian market. As a wacky comedy, we will need to position it as a fun and surprising character that can relate to kids and their family.

We are now in production of a very colourful and charming preschool series, Paprika and it will be our next licensing focus.


Smiley appoints new representative in India

November 17, 2016 | 10:16 am


The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India. Smiley has been one of the most recognised icons in the world and an iconic global and lifestyle fashion brand.

Dream Theatre will now work to develop Smiley’s “Happy Collection,” as well as Smiley Baby, in the region. The agency will also continue to develop the brand’s food program while continuing to target promotional partners.

“India is a great market for Smiley,” said Nicolas Loufrani, Chief Executive Officer, Smiley. “We already have more than half a million Indian fans on social media and this is our largest and most engaged online community in the world.”

“We are delighted to be working with the Smiley Company, having already received favorable traction in India, we can count on their unique design sensibility to market a gamut of products in the market,” asserted Jiggy George, founder and Chief Executive Officer, Dream Theatre.

Smiley has been present in India for quite a long and has had entered into an exclusive licensing agreement with SSIPL for Smiley footwear last year.

Zodiak Kids’ Mister Maker comes to India

October 20, 2016 | 11:16 am

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Given the increasing disposable income and exposure to global content in India, Zodiak Kids has forayed into Indian retail landscape with its celebrated property Mister Maker. Taking a licensing route for its foray, the company has appointed Dream Theatre Private Limited as its agent in India.

As per the alliance, Dream Theatre will be presenting all consumer products and live events for Mister Maker, with products expected to hit shelves this winter. Core categories at launch will be craft kits, back to school, stationery and publishing.

“All of us at Dream Theatre are very excited to partner with this fun pre-school brand that has a unique positioning,” said Jiggy George, the CEO of Dream Theatre.

“Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show,” he added.

Claire Shaw, VP of licensing, Zodiak Kids, opined, “There is a real untapped demand in the territory for the brand. We are getting constant requests for product through Mister Maker’s social media channels and are looking forward to products hitting Indian retailers’ shelves this winter.”

Zodiak Kids own worldwide distribution and licensing rights to Mister Maker.

ChuChu TV planning to monetize beyond the screen

September 10, 2016 | 5:30 am


In a bid to go beyond the screens, Chennai-based Indian YouTube channel ChuChu TV has inked pact with licensing agency Dream Theatre to launch its global consumer products.

Valid for two years, this deal will entitle ChuChu TV to roll out toys modelled on its characters, as well as make the IP licence-ready.

“On the revenue front, we will be getting a royalty percentage for the deals which happen, in addition to this, our characters will be upgraded to 3D,” said Vinoth Chander, creative director at ChuChu TV, which has over 5-million subscribers.

Dream Theatre’s entertainment portfolio comprises the likes of Pokemon, Hello Kitty, Angry Birds and Candy Crush, among others, where they convert characters into consumer products for children and teenagers.

“In India, licensing such products is in its infancy and is estimated to be worth ₹ 2,500 crore. The industry has seen a massive growth in the last five-six years across areas of entertainment, sports and lifestyle,” said Jiggy George, founder of Dream Theatre.

ChuChu TV, which is currently doing a 13-episode series targeting platforms including YouTube Red, Amazon Prime and Netflix, plans to double its production team to 120. “In order to focus on global distribution of our content, we recently partnered with MoMediaTv. This comes especially after our recently launched ChuChu TV Police series became a huge hit, with the first two episodes garnering around 60-million views in less than four weeks,” Chander said.

It will also be hiring 200 employees within the creative department in the next eight months


Family Guys comes to India

February 11, 2016 | 8:06 am


The dysfunctional Griffin family, which has already created much of a chaos in whacky town of Rhode Island, has made its way to retail shelves in India.

Fox Broadcasting Company has  extended its animated sitcom Family Guy to lifestyle category in India. As per a strategic licensing agreement, Planet Superheroes – the online portal for licensed merchandise will manufacture and distribute the official merchandise of ‘Family Guy’ across the country. In India, Fox Broadcasting Company is represented by Dream Theatre.

The official merchandise features the Griffin family, consisting of father Peter Griffin, Stewie – the diabolical infant son and English-speaking anthropomorphic dog Brian. Targeted for youth, this range is priced from Rs. 350 to Rs. 1,499.

As of now, the range includes T-shirts for men and women, messenger bags and wallets and several other categories are yet to be announced. Jaineel Aga, the CEO of Planet Superheroes told License India that the deal is exclusive in a lot of categories and soon they are going to launch the entire range.

Family Guy is an American adult animated sitcom created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian. Set in the fictional city of Quahog, Rhode Island, the show exhibits much of its humor in the form of cutaway gags that often make fun of American culture.

HarperCollins India to publish Beebop series of story book

January 22, 2016 | 5:56 am


Dream Theatre has joined hands with HarperCollins India to publish India’s first Beebop series of story book along with activity book. Conceptualised by Dream Theatre, Beebop is home grown pre-school and infant brand. Beebop is a celebration of early childhood as much as it is of parenthood.

The activity books are designed to extend the experience of reading and engagement with the characters as they are based on the stories. Each title in the series has an activity book complimenting it filled with puzzles, colouring and drawing activities and age appropriate challenges for the child.

The Beebop series of books is ideal for beginner levels of reading ability or as a read-aloud book. The books have simple playful stories which bring alive the world of Beebop, a friendly bee, who takes four friends, Sarah, Jay, Zoya and Zubin on many marvelous adventures. The level 1 books are priced at Rs 75 per book and will be available across various book stores, online stores, book fairs, exhibitions and school fairs.