2021 marks the 50th Anniversary of STARTER, the iconic athletic brand established in 1971, owned by Iconix Brand Group. To mark the occasion, the STARTER brand has launched a partnership with Zara, part of the world-renowned high street trailblazer Inditex Group, to develop and sell a capsule collection for Spring Summer 2021.
The STARTER brand quickly became one of the most innovative global sports brands in history by connecting fans with their favorite teams and players on a whole new level, pioneering the fusion of sports clothing with popular culture by forging partnerships with the major professional sports leagues, colleges, Olympic sports, and individual athletes.
The brand would grow to become a leading part of everyday sports fans’ lives representing authenticity and the opportunity to “wear what the pros wear”.
STARTER was the first company to truly recognize that sport is more than ‘the team’; it’s a state-of-mind and a life-long bond, an idea that defined the brand’s heritage and still shapes it today as STARTER continues to produce iconic apparel that honors its heritage while emphasizing quality and style.
Daisy Laramy-Binks, Managing Director of Iconix Europe, said of the collaboration, "I am delighted to see the iconic global Starter brand and the powerhouse that is Zara come together for this exciting partnership which will provide the Zara customer with a fashion-forward take on American heritage sportswear at its best."
The multi-category collection for Spring/Summer 2021 to mark the 50th celebration will include pieces including women’s T-shirts, a vest dress, crop top, shorts, joggers, a reversible bucket hat, and a bodysuit. The color story will encapsulate Spring Summer hues of pink, white, and the STARTER brand’s signature blue, to give a contemporary sports-inspired look.