Zara Men Launches Street Artist TVBoy Collection

Zara has licensed TVBOY's Vincent Selfie artwork to create a contemporary fashion piece.

Italian urban street artist Salvatore Benintende, better known as TVBOY, launched his first licensed apparel collection at Zara Men. In its clothing line of Care for Fiber 100% ecologically grown cotton, Zara has licensed TVBOY’s Vincent Selfie artwork to create a contemporary fashion piece. The initial stock has been a strong seller, despite sales being limited, with Zara stores closed, limited to e-commerce.

Benintende said, “The street is my museum and my playground. Society is my inspiration. I like to add some sarcasm and some provocation and then see people’s reactions.”

Postponed due to COVID-19 but soon to be launched in June, is TVBOY’s book “The Street is my Museum” by publisher Planeta. With sections on Hipsters, Celebrities, Activism, and Politics, it tells a great story of TVBOY’s street art around the world.

TVBOY has high visibility on social media, @Tvboy, and in the press which gives him a direct line to fans and a window to share his artwork with the general public. His work is always current and reflects the situation of today, as in his recent work paying homage to health workers, named “Our Guardian Angels”.