Yash Raj Films has launched its official e-commerce store www.yrfstore.com. To begin with the YRF Store will feature a range of exciting Dhoom:3 licensed products based on the highly anticipated and much awaited Dhoom:3. www.yrfstore.com is the first ever e-retail site launched by any Indian Film Studio, and will feature an incredible array of products including Men’s fashions, Bike accessories, Phones, Tablets, Toys, Apparels, Home Decor and much more! Through www.yrfstore.com fans worldwide will have the amazing opportunity to experience Dhoom on a personal level by purchasing products that replicate various elements from the film, such as the already popular official Dhoom:3 bowler hat worn by Aamir’s character Sahir, which is an iconic element of the film.
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