This World Environment Day, XYXX, a premium men's loungewear brand, goes back to basics with a line of T-shirts that takes a giant leap towards sustainable and conscious living. Earth 1.0, an all-new elevated basics line, is tailored for the conscious yet chic man, who not only wears what looks good, but also does good.
A conscious and eco-friendly label, XYXX is known to produce high-quality and high-performance garments, while remaining mindful of their impact on the planet. Previously, the brand has employed bamboo cotton, combed cotton, and micro modal to craft their one-of-a-kind offering in the men's loungewear segment. With Earth 1.0, the brand enhances its commitment to the environment and becomes increasingly sustainable by crafting a line of basic T-shirts from GOTS-certified Organic Cotton.
While growing and cultivating cotton is one of the most water-intensive processes in agriculture, Organic Cotton is produced with alternative mechanisms, thereby reducing water consumption by up to 84%. Further, by eliminating the use of synthetic pesticides, herbicides, and GMO seeds, Organic Cotton maintains soil fertility and contributes towards building biologically diverse agriculture. In addition to Earth 1.0 being environment-friendly, XYXX has also ensured the entire supply chain to be socially conscious through actively supporting fair trade practices and being 100% carbon neutral.
Earth 1.0 plays with the classic crew neck T-shirt and gives it a fresh and sustainable upgrade. The no-frill simplicity of Earth 1.0 is enhanced by the fabric's subtle and natural texture, high breathability, and tailored fit that allows it to move effortlessly from AM to PM. The fine-ribbed, lie flat neckline is crafted to never lose shape, and promote slow living through superlative design sensibilities. Natural anti-allergenic properties make it gentle on the skin and the invisible seam stitch detailing lends a timeless appeal.
Commenting on the line, Yogesh Kabra, Founder of XYXX, says, "Crafting Earth 1.0 has been one of the most gratifying experiences yet. We're not only creating a line that looks and feels good, but also protects, preserves, and gives back to the planet. The name itself is multifaceted - it's a reminder to slow down and go back to a simpler living format. It also denotes our first step in our long journey towards sustainability and being a 100% eco-friendly brand. Our T-shirts will start a conversation, and provide a tasteful alternative for those looking for eco-friendly basics."