Premium cookware Wonderchef, promoted by celebrity Chef Sanjeev Kapoor and entrepreneur Ravi Saxena, has set the plans rolling to launch 100 exclusive brand outlets (EBO) as part of its retail expansion plans in coming years. Valued at Rs 200-crore, Wonderchef has recently entered north Indian market by launching its first flagship store in Gurugram. At present, the company boasts of seven exclusive brand outlets in the country besides its omni-channel presence across 5,000 retail outlets. Wonderchef has recently received two rounds of funding from Zurich-headquartered investment firm Capvent and French Group Labruyere Eberle.
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