Victoria's Secret gets pally with baseball

Victoria's Secret (VS) PINK and Major League Baseball Properties (MLBP) recently announced the expansion of their co-branded merchandise to include 12 new teams in the existing portfolio, making the t...
Victoria’s Secret gets pally with baseball

Victoria's Secret (VS) PINK and Major League Baseball Properties (MLBP) recently announced the expansion of their co-branded merchandise to include 12 new teams in the existing portfolio, making the total number of teams 23. The Spring 2011 collection, to be launched in March 2011, will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians and Colorado Rockies among others. The collection will be then available at Victoria's Secret stores and MLB stadium stores spanning each of these teams' markets as well as online. This exclusive line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of 23 MLB teams, including tees, sweats, hoodies and tanks. Launched in 2004, Victoria\'s Secret PINK is an expressive lifestyle collection for young women. The VS PINK Collegiate Collection, launched in July 2008, is an elite assortment of collegiate co-branded merchandise, featuring VS PINK's highly identifiable brand iconography in combination with the names and logos of the top universities on fashion apparel.

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