Style icon Victoria Beckham has long expressed a desire to empower women through her designs. Similarly, as a women’s-first sportswear brand, Reebok is also on a mission to champion and inspire women to embrace who they are and to be unapologetically themselves. Now Reebok and Beckham are coming together to create designs that women will love and feel confident in. Our shared belief in the power of strong, real women is what unites us to use fashion to bring women together—and this new and exciting partnership will see this synergy come to fruition. Both Reebok and Beckham encourage women to embrace their imperfections, advocating individualism and breaking down barriers. As a brand that boldly stands for those who express themselves, Reebok is committed to creating unique apparel and footwear for women, and Reebok and Beckham’s collections will fuse their combined passion and creativity together to enable women across the world to feel powerful in who they are. “Having the opportunity to realize my aesthetic within a sportswear environment is something that I have long wanted to do. Partnering with Reebok will enable me to further promote my vision in a new category. It’s incredibly exciting to work with such an iconic brand that epitomizes my belief in encouraging women to be the best version of themselves,” says Beckham.
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