Viacom 18: Buzzing with activity

Nick India, the leading kids’ channel has recently announced its licensing tie-up with Lilliput Kidswear, to launch an apparel line around some of Nick’s most popular characters – ‘Dora the Explorer’, ‘Ninja Hattori’ and ‘Oggy & the Cockroaches’. To be launched in March this year, the Spring-Summer collection around each of these characters will include an array of kidswear (apparel) like t-shirts, shirts, capris, shorts, night-wear, skirts and sweat-shirts among others. The range will be available in 275 Lilliput stores across India, as also over 400 shop-in-shops in the large format stores. Sandeep Dahiya, Senior Vice President – Consumer Products, Viacom 18 Media Pvt. Ltd. said, "Lilliput Kidswear is one of the most popular Kidswear retail brands in the country and provides great penetration across both, metros as well as non-metro cities. We truly believe that given their expansive network, world-class manufacturing facility and a great creative team, they can bring the Nickelodeon characters alive on the apparel range.” Also, as Season 8 of ‘Roadies’ gets ready to go on air, MTV partners with ‘Mochi – The Shoe Shoppe’, one of India’s leading footwear retailers to launch an entire range of stylish ‘Roadies’ footwear. The Roadies range will be available at all the Mochi – The Shoe Shoppe stores across India. The first collection of this range will hit the market within the next one month. Priced between Rs 249 to Rs. 2490, the footwear is available in vibrant colors that are bound to set themselves apart from the rest – just like a true Roadie. The range will be available in all the 45 Mochi outlets, across 27 cities. Farah Bhanji, Director, Mochi – The Shoe Shoppe commented, “Mochi – The Shoe Shoppe was launched as a response to the fashion needs of the youth of India. As one of the fastest growing shoe brands in India, Mochi is known to be synonymous with trends that represent the true spirit of Gen X. Keeping this position in mind, this year we have associated with Roadies, bringing in merchandise that exudes attitude and raw energy."