October 8, 2018

Universal Music to represent iconic artist Elton John

Universal Music Group (UMG) has announced a significant new agreement with Rocket Entertainment for one of the music’s most iconic artists Elton John. This partnership entitles UMG to represent the entirety of Elton John’s legendary creative output throughout his extraordinary five-decade career. Also UMG’s label...

By Shipra

Universal Music Group (UMG) has announced a significant new agreement with Rocket Entertainment for one of the music’s most iconic artists Elton John. This partnership entitles UMG to represent the entirety of Elton John’s legendary creative output throughout his extraordinary five-decade career. Also UMG’s labels will globally release all of Elton John’s new music for the rest of his career going forward.

The multi-faceted agreement also includes the publishing rights to John’s iconic song writing catalogue to be administrated by Universal Music Publishing Group long into the future.

Bravado, UMG’s brand-management and merchandise company, will work closely with Rocket to expand and develop global merchandising, branding and retail licensing opportunities around Elton’s Farewell Yellow Brick Road world tour and catalogue.

In making the announcement Elton John said, “In UMG we’ve got the perfect partners to support all aspects of my creative endeavours. Lucian, Jody, David and the UMG family share the values that we hold dear – nurturing artistry, restless creativity and innovation. I’m proud and delighted to have them stand alongside me as I embark on the next phase of my career”

David Furnish, CEO of Rocket Entertainment, said: “During the time I’ve been CEO of Rocket our relationship with Universal has gone from strength to strength. Sir Lucian Grainge, Jody Gerson, David Joseph and their teams’ vision to bring Elton into the digital / streaming age and make his catalogue relevant to a younger generation is in perfect tandem with everything we strive to do day in, day out at Rocket. Elton’s hunger and desire to push himself creatively and collaborate with the best, most exciting creatives in the world is as great as ever, and Universal fully share our vision to keep Elton at the forefront of popular culture.”

Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “Elton John is a creative cornerstone of UMG, which has been his home since his earliest days at MCA Records. As he embarks on his monumental Farewell Yellow Brick Road Tour, we are excited for our entire global organization to stand alongside him, working hand in hand with David and his team at Rocket to ensure that his music continues to inspire and entertain audiences around the world for generations to come.”

Mat Vlasic, CEO of Bravado, said: “Bravado sits at the crossroads of music and fashion and we are constantly pushing the limits of what we can do for our artists. It’s an honor to work with Elton- a legendary icon who continues to brilliantly weave music and fashion together while constantly elevating his aesthetic to new heights. His influence on fashion has not only inspired designers around the world, including our own, but he has empowered generations of fans to take license with their own freedom of expression, something that I have always admired and greatly appreciated. We are excited to create something that celebrates his legacy and that his fans will treasure for years to come.”

Some of the world’s biggest and most exciting artists from a wide-range of genres joined together to pay homage to cover versions of songs written by Elton John and Bernie Taupin, resulting in two albums released in April: Revamp (Virgin EMI/Island Records) and the country music companion Restoration (MCA Nashville). Miley Cyrus to The Killers, Little Big Town to Maren Morris, Q-Tip to Lady Gaga, Chris Stapleton to Kacey Musgraves, Ed Sheeran to Queens Of The Stone Age contributed recordings to the albums. Revamp reached No. 2 in the U.K. Compilation Charts, educating a new generation of fans to the influence and inspiration that Elton has had on various genres leading lights.

Elton continues to impact the world of fashion and will work with Bravado to create an inspired line of merchandise for his Farewell Yellow Brick Road tour. Bravado will oversee worldwide tour and retail merchandise, brand partnerships, licensing and direct-to-consumer sales along with activations planned in cities throughout the tour.

Elton’s iconic presence in fashion and design was felt last year as Gucci unveiled their Spring Summer 2018 collection. Designed by Alessandro Michele and inspired by Elton’s inimitable style, the collection referenced original items taken from his archives. Gucci has also designed Elton’s wardrobe for the Farewell Yellow Brick Road tour, threading the various style elements that make up the superstar’s DNA.

Elton also appeared as himself in a critically lauded, hilariously tongue-in-cheek role in Kingsman: The Golden Circle, and his songs soundtrack Sherlock Gnomes. Staying within the visual medium, last year also saw Elton and Bernie launch The Cut, a project allowing undiscovered creative talent from all over the world the chance to create the official music videos for some of their most iconic songs: “Rocket Man,” “Tiny Dancer” and “Bennie And The Jets,” each winning video attracting millions upon millions of views. The Cut, which was supported by YouTube, helped build a dialogue with Elton’s younger fanbase and exposed Elton’s catalogue to a creative, youth-orientated audience, allowing new and emerging talent to produce the first-ever official videos for some of Elton’s classic tracks from before the commercial music video-era.

Elton’s regular Beats 1 Rocket Hour show on Apple Music also reinforces his unsurpassed reputation as a connoisseur of pop and a supporter of new and emerging talent. Having recently transmitted it’s 150th episode, Elton has now presented more shows for Beats 1 than any of the other regular presenters.

As Elton’s globally anticipated Farewell Yellow Brick Road tour gets underway in the U.S., the next phase of the icon’s unparalleled career will continue to push the boundaries and define the meaning of the term global Superstar. With the path of his future recording career now set in stone with UMG, and under Rocket Entertainment’s stewardship, Elton John defines pop culture in the 21st Century.

About Elton John

Elton’s career achievements to date are unsurpassed in their breadth and longevity. Elton is one of the top-selling solo artists of all time, with 38 gold records and 31 platinum and multi-platinum albums, over 50 Top 40 hits, and he has sold more than 300 million records worldwide. He holds the record for the biggest-selling single of all time, “Candle in the Wind 1997,” which sold over 33 million copies. ‘Diamonds’ the Ultimate Greatest Hits album, reached the Top 5 of the U.K. album charts on its release in November 2017, becoming Elton’s 40th U.K. Top 40 album in the process, reaching Gold status before the end of the year. This release celebrated 50 years of his songwriting partnership with Bernie Taupin. August 2018 saw Elton named as the most successful male solo artist in Billboard Hot 100 chart history, having logged 67 entries, including nine No. 1s and 27 Top 10s. He has also written the music for stage and screen successes Billy Elliot: The Musical, Elton John and Tim Rice’s Aida, and The Lion King, which was named the highest-grossing stage show or film release in the world. To date, Elton has delivered more than 4,000 performances in more than 80 countries since launching his first tour in 1970. Among the many awards and honours bestowed upon him are 5 GRAMMYs including a GRAMMY Legend award, a Tony and an Oscar, a Best British Male Artist BRIT Award, induction into the Rock and Roll Hall of Fame and the Songwriters Hall of Fame, the Kennedy Center Honors, Legend of Live Award, 13 Ivor Novello Awards and a knighthood from HM Queen Elizabeth II for “services to music and charitable services.” In January 2018, he received the Crystal Award for this long-standing fight against HIV/AIDS at the World Economic Forum in Davos. In 1992, Elton established the Elton John AIDS Foundation, which today is one of the leading non-profit HIV/AIDS organizations and has raised over $400 million to date in the global fight against HIV/AIDS.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.

About Universal Music Publishing Group

Universal Music Publishing Group (UMPG) is a leading global music publisher with 44 offices in 37 countries. Headquartered in Los Angeles, UMPG represents music across every genre from some of the world’s most important songwriters and catalogs. These include ABBA, Adele, Jhené Aiko, Alabama Shakes, Alex Da Kid, Axwell & Ingrosso, J Balvin, Bastille, Beach Boys, Beastie Boys, Bee Gees, Irving Berlin, Leonard Bernstein, Jeff Bhasker, Justin Bieber, Benny Blanco, Chris Brown, Kane Brown, Mariah Carey, Michael Chabon, Desmond Child, The Clash, Coldplay, J. Cole, Elvis Costello, Miley Cyrus, Jason Derulo, Alexandre Desplat, Neil Diamond, Disclosure, Dua Lipa, Danny Elfman, Eminem, Gloria and Emilio Estefan, Florence + the Machine, Future, Martin Garrix, Selena Gomez, Ariana Grande, Al Green, HAIM, Halsey, Emile Haynie, Jimi Hendrix, Don Henley, Kacy Hill, Hit-Boy, Sam Hunt, Imagine Dragons, Carly Rae Jepsen, Jeremih, Tobias Jesso Jr., Billy Joel, Elton John/Bernie Taupin, Joe Jonas, Nick Jonas, Lil Yachty, Linkin Park, Demi Lovato, the Mamas & the Papas, Steve Mac, Maroon 5, Shawn Mendes, Metro Boomin, Miguel, Nicki Minaj, Stephan Moccio, Mumford & Sons, Jimmy Napes, Randy Newman, New Order, Ne-Yo, Pearl Jam, Rudy Perez, Post Malone, Otis Redding, R.E.M., Rex Orange County, Carole Bayer Sager, Gustavo Santaolalla, Sex Pistols, Carly Simon, Paul Simon, Britney Spears, Bruce Springsteen, Stax (East Memphis Music), Harry Styles, SZA, Shania Twain, Justin Timberlake, U2, Keith Urban, Troy Verges, Diane Warren, Jack White, Zedd and many more.

About Bravado

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences. For more information: http://www.bravado.com

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