Universal & LEGO extend largest Jurassic World deal

Universal Brand Development and The LEGO Group have launched their largest Jurassic World partnership till date.Ahead of the cinema release of Jurassic World: Fallen Kingdom, Universal and the LEGO ...
Universal & LEGO extend largest Jurassic World deal

Universal Brand Development and The LEGO Group have launched their largest Jurassic World partnership till date. Ahead of the cinema release of Jurassic World: Fallen Kingdom, Universal and the LEGO Group will globally launch 13 constructions sets across various LEGO play categories, namely LEGO Systems (ages 6+), LEGO Juniors (ages 4-7) and LEGO DUPLO (ages 2-4), along with a collectability offering with LEGO BrickHeadz, available this spring only at Walmart. The agreement will witness launch of a lifestyle collection of soft lines and publishing for the first timealong with an expanded line of construction sets spanning every LEGO age category, all new animated content. The sets will hit shelves in April, with retailer exclusives at both Toys R Us and Walmart. A selection of the LEGO Jurassic World: Fallen Kingdom sets will be revealed for the first time at Nuremberg Toy Fair, with further information following at New Toy Fair later in February. In words of Vince Klaseus, President of Universal Brand Development, "Fans embraced LEGO Jurassic World with our initial product launch, and we couldn’t wait to come back and give them more of what they love with new ways to play and new opportunities to interact with the brand.” “The expansion of our partnership reflects Universal’s objective to create lifestyle programmes and engaging fan experiences that reach every age category, 365 days-a-year.” Jill Wilfert, VP of inbound licensing and entertainment for the LEGO Group, added, “We are thrilled to be expanding on our long-standing partnership with Universal in 2018. This year will bring a wide assortment of LEGO construction sets, collectibles, licensed apparel and animated content, all based on Jurassic World: Fallen Kingdom. “The team at Universal has a strong long-term plan in place that will continue to build the property globally, and we are excited to give LEGO builders of all ages even more options when it comes to playing with Owen, Claire and the iconic dinosaurs like Blue in LEGO form.”

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