Two more cartoon characters for Dream Theatre

Entertainment firm-Dream Theatre is set to soon launch the merchandise of two pre-school brands --'Bob the Builder' and 'Thomas & Friends'. As per the terms of the two-year agreement, the firm wil...
Two more cartoon characters for Dream Theatre

Entertainment firm-Dream Theatre is set to soon launch the merchandise of two pre-school brands --'Bob the Builder' and 'Thomas & Friends'. As per the terms of the two-year agreement, the firm will be coming out with a range of toys, apparels and school bags by May-June this year. The Entertainment firm already owns exclusive licensing rights for popular characters like Superman and Batman in India. The company had also secured exclusive licensing and merchandising (L&M) rights from Hit Entertainment for the cartoon characters across India, Pakistan and Sri Lanka. Currently, Dream Theatre has licensing rights of around 15 characters of Warner Bros, including Tom and Jerry, Harry Porter and Scooby Doo among others in India. Besides, it already has three pre-school characters like Chorion's Noddy, Mr Men and Little Miss in its kitty!

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