Turner appointed licensing agent for Mr Bean in Asia

Tiger Aspect Productions has appointed Turner Broadcasting System Asia Pacific as its exclusive licensing agent in Asia for Mr. Bean, with immediate effects.Turner Asia Pacific's dedicated licensi...
Turner appointed licensing agent for Mr Bean in Asia

Tiger Aspect Productions has appointed Turner Broadcasting System Asia Pacific as its exclusive licensing agent in Asia for Mr. Bean, with immediate effects. Turner Asia Pacific’s dedicated licensing division – Cartoon Network Enterprises – is tasked with driving licensing activity for Mr. Bean for the next three years and will represent the brand in key markets of Southeast Asia including India. In 2015, Mr. Bean celebrates its 25th anniversary with the brand going from strength to strength. The second installment of the ‘Mr Bean’ animated series is planned to debut in Asia Pacific in April, broadcast on Turner’s kids’ channels including on Boomerang in Southeast Asia and Australia, on Cartoon Network in Japan and on POGO in India. Commenting on the development, Melissa Tinker, Vice-president of Cartoon Network Enterprises Asia Pacific, said, “It is extremely exciting to be representing a brand with such a powerful presence in Asia. For a quarter of a century now, audiences have been chuckling along to the antics of Mr. Bean – and his famous teddy – and Rowan Atkinson’s unique creation has become a genuine global brand. It’s a perfect complement to our already strong portfolio.”

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