NFL International has tied up with Peanuts Worldwide, Exim Representaciones Mexico and New Era for the NFL’s 100th anniversary. During the 2019 NFL season, New Era will be introducing a line of Peanuts t-shirts, caps, hoodies, crewnecks and beanies, licensed by Exim Representiones Mexico. Carla Neves, Senior Director of International Territory Management for Latin America, Peanuts Worldwide, said, “A love of sports is embedded into the Peanuts comic strip, and Charlie Brown’s persistent dream of kicking Lucy’s football is a deeply ingrained part of the brand.” “Bringing our brand together with two other sports icons: the NFL International and New Era, is an incredible initiative in one of our key markets in Latin America,” Neves added. In 2020, Peanuts comic strip will also be turning 70, marking its own anniversary just after the collaboration’s launch.
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