Tommy Hilfiger, owned by PVH Corp., has launched its "A Blast From The Past" micro-capsule apparel collection in partnership with ViacomCBS Consumer Products. WildBrain CPLG has brokered the deal.
The micro-capsule collection taps into Tommy Jeans' history of pop culture collaborations, featuring characters and logos from Nickelodeon and MTV across a range of T-shirts, sweats, and hoodies. The line features fan favorites Garfield, SpongeBob SquarePants, Space Jam, Beavis and Butt-Head, and Ren and Stimpy.
Matt Tobia, Senior Sales Manager, WildBrain CPLG, said, "There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilize retro brands and bring with them a sense of fun and nostalgia."
"This partnership between Tommy Jeans and ViacomCBS Consumer Products is perfectly positioned to meet this demand, as it combines ViacomCBS's impressive portfolio of iconic TV brands with Tommy Jeans relaxed '90s aesthetic. We also couldn't think of a better pairing for our first time teaming up with Tommy Jeans," Matt added.
"A Blast From The Past" capsule collection is gender-neutral and is available at Tommy Hilfiger locations, online, and through wholesale partners.