Dating app Tinder has wrapped up shooting of its first television show, as it gradually expands its services into creating scripted original content. Tinder’s next move is to launch an online platform to stream content. The first show will be a multi-episode series and was filmed in Mexico City, in August. The show, centers on an “apocalyptic” storyline and includes a relationship sub-plot but is not directly connected to Tinder’s core dating app business. Prior to this, Tinder launched a lifestyle website called Swipe Life last October, to publish original content including articles and videos about dating and relationships. Through this move Tinder could engage users on a deeper level even when they are not using the service. Foraying into streaming platforms seems to be the next best strategy in the US, with brands like Walmart and Costco collaborating with other production houses to create original content.
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