Betting big on the fervour of Disney's upcoming movie Beauty and the Beast (in cinemas March 17), Swarovski has unveiled a range of licensed jewelry line inspired by the movie.
Created by Atelier Swarovski, the feminine jewelry collection carries the film's themes of inner beauty and female empowerment.
The mystical rose at the heart of Beauty and the Beast is the centerpiece of the collection, reimagined using Swarovski's crystal Pointiage technique across a range of necklaces, bracelets, rings and earrings.
"We are thrilled to have worked with Disney on the Beauty & the Beast Atelier Swarovski Jewelry Collection," commented Nadja Swarovski, member of the Swarovski Executive Board.
"We hope the collection celebrates the message of the film of inner beauty, belief and strength of heart and soul, thus empowering all Swarovski clients with this meaning, but also with the beauty of the jewels."
Swarovski manufactured the glass bell jar, featured in the film, based on Disney's original design, and provided the 2,160 crystals used on Academy Award winning costume designer Jacqueline Durran's design for Belle's iconic yellow dress. Swarovski crystals were used in the opening scene on the dress worn by Madame de Garderobe, the Prince and Maestro Cadenza's costumes and the crystal house also supplied vintage jewelry.
Jacqueline Durran commented: "Swarovski crystals were an important addition to the Prince's costume and Belle's yellow dress."
"For the Prince, crystals were a key element in recreating an 18th century coat - for the character to be wearing a coat covered with sparkling stones seemed the perfect way to represent his opulence. For Belle, the crystals were part of Garderobe's finishing touch to the yellow gown, when added to the dress's golden print they provided the final magical flourish."