Fashion icon Karl Lagerfeld's penchant for jewellery is no secret and taking thsi to next level, he is about to launch his very own fashion jewellery collection. The fashion icon has chosen the Swarovski Group to embark on this adventure with him. The designer’s namesake label has signed an exclusive multi-year licensing agreement with the Swarovski Group to produce a line of fashion jewellery featuring the company’s signature crystals. While Swarovski officials are tight lipped about what the jewellery looks like, the very first glimpse of the collection will be unveiled at Swarovski’s Baselworld booth. “Karl is the man of accessorisation and jewellery, it was therefore the next natural step for us to expand our product range with a fashion jewellery collection,” shares Chief Executive of the Karl Lagerfeld namesake brand, Pier Paolo Righi. One of the most celebrated fashion designers, Karl Lagerfeld is globally acknowledged for his cutting-edge approach to style, with his namesake fashion house reflecting his signature aesthetic through creative, cool and accessible-luxe apparel and accessories. The new jewellery line, which is set to hit stores in September, will include necklaces, bracelets, rings and earrings. As part of the licensing agreement the Karl Lagerfeld fashion jewellery line will feature two main collections each year. Prices range from £45-£200 for the core collection, with some special styles ranging up to £500. Adding the Karl Lagerfeld jewellery line to its portfolio is part of the Swarovski Group’s plan to build the global licensing arm of the company.
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