April 16, 2015

Subway to promote ‘Avengers age of Ultron’ in India

Subway has announced its collaboration with Marvel Studios as a promotional partner, for its highly-anticipated film, “Avengers: Age of Ultron.”The action-packed movie is set to be released in India on April 24, 2015.Cheering the excitement of the much awaited sequel to Avengers, Subway India has launched t...

By Licence India Bureau

Subway has announced its collaboration with Marvel Studios as a promotional partner, for its highly-anticipated film, “Avengers: Age of Ultron.”

The action-packed movie is set to be released in India on April 24, 2015.

Cheering the excitement of the much awaited sequel to Avengers, Subway India has launched two limited edition submarine sandwiches (subs).

Specially created for the occasion, Chicken Cordon Bleu and Double Aloo Melt have been christened as the earth’s mightiest subs.

These subs will be available across all Subway India restaurants for a limited period.

“Avengers have a lot of mass appeal in the younger generation, especially the millennials. The promotional tie-up with Subway will help this sequel reach out to the wide and diverse set of avid Indian fans having a love for Subway and the Avengers, alike,” said Manpreet Gulri, Country Head, Subway.

Associating with this epic follow-up to the popular Super Hero movie, Subway India has created these subs especially for its Indian customers. The products will also help generate in-store excitement around the movie.

Speaking on the collaboration, Sanjiv Pandey, Marketing Manager, Subway, said, “In addition to the in-store limited period subs offer, Subway India is promoting the film with national television and digital media campaigns. These would highlight Subway fans’ love for their ‘sub’ and are also a tribute to all Super Hero fans.”

Subway through its fresh, healthy and delectable offerings encourages its target audience to make the healthy choice of leading an active and fit lifestyle. Subway currently operates 500-plus restaurants in over 70 cities and has a customer universe that includes all age groups.

The sandwich chain has a strong presence in all the major Indian metros and is aggressively planning to widen its reach by exploring development opportunities in tier II and tier III cities.

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