September 22, 2014

Strawberry Shortcake gets made-up

American Greetings Properties launched a line of Strawberry Shortcake make-up for girls in Brazil, in a deal struck by Exim Licensing Group.And, created in partnership with the Climaco Group’s Fenzza make-up brand, this line features characters from the TV show, ‘Strawberry Shortcake’s Berry Bitty Adventures...

By Shipra

American Greetings Properties launched a line of Strawberry Shortcake make-up for girls in Brazil, in a deal struck by Exim Licensing Group.

And, created in partnership with the Climaco Group’s Fenzza make-up brand, this line features characters from the TV show, ‘Strawberry Shortcake’s Berry Bitty Adventures’. This line is available in four pallets; red for Strawberry Shortcake, orange for Orange Blossom, purple for Blueberry Muffin and green for Lemon Meringue, as well as body glitter, lip gloss, eye shadow and nail polish.

“Strawberry Shortcake is extremely popular in Brazil, and is also a key market for our international marketing expansion,” said Carla Silva, senior vice president of global licensing, AGP.

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