Reliance Brands Limited, a part of Reliance Industries recently announced an exclusive long-term license agreement with Steven Madden Ltd., a leading designer, wholesaler and retailer of fashion-forward footwear and accessories for women, men and children. As a result of this association, Steve Madden products will be available via exclusive mono brand stores and premium department stores in all major cities across India. Positioned as a bridge between hi-street and luxury, the brand will target women between 16-40 years and will offer a cutting-edge range of fashion forward, of-the-moment designs across footwear and a variety of accessories. The stores will also offer Madden Girl, a fashionable line for younger girls who wish to make a statement. Commenting on the association, Edward Rosenfeld, CEO, Steve Madden said “India and its diverse consumer base is a very important and strategic market for us. Our association with Reliance Brands culminates a long cherished goal of entering this unique market and marks the beginning of a long term association with the trend conscious Indian consumers.” In the last twenty years, the company has made significant and groundbreaking strides in expanded collections, categories, licensing agreements and acquisitions. Currently, the Steve Madden brand is sold in 170 Steve Madden retail stores (including the Company’s online store), department stores and specialty stores across 47 countries worldwide. Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden, Steven by Steve Madden, Madden Girl etc.
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