Given the stiffening competition, cracking the code of getting Gen Y to buy seems to be high on every retailer's agenda. In a bid to be in sync with the evolving needs of millennial consumers, lifestyle brand Spykar has undergone a change in logo. Appealing to its young consumers, the lifestyle brand boasts of new tagline as Spykar, For Freedom. The new logo is the proposition of a more fluid, dynamic and contemporary position of the brand. taking a leap from its initial identity of the Boomerang, the new symbol talks about the Flight of Freedom. Connecting seamlessly with the positioning of Spykar, For Freedom, the new identity is aspirational, inventive and bold. It opens a newer dimension of visual communication which Spykar, as a brand intends to follow in the years to come, said Sanjay Vakharia, COO, Spykar Lifestyles Pvt Ltd.
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