Spin Master Launches First Batman-Licensed Products

Spin Master Corp. launched a new line of DC toys featuring Batman, the first since it signed a licensing agreement with Warner Bros. Consumer Products in late 2018. As one of the newest toy licensees for the iconic Batman franchise and other DC Super Heroes, Spin Master will field boy’s action figures, remote control vehicles, water toys, games and puzzles.  Spin Master replaced Mattel, which had held the DC license since 2002.

The first of the new DC items hit shelves this month at major retailers. With meticulous attention to detail and stylized sculpt combined with Batman’s iconic crime-fighting accessories for added surprise and play value, this toy line will offer new play experiences and delight fans around the world. In addition to Batman, Spin Master is expected to introduce products based on Wonder Woman, Superman, The Joker and other characters.

Adam Hyman, Senior Director of marketing for boys licensed brands, said, “For generations, children around the world have been entertained and inspired by DC Super Heroes and Super-Villains, and now Spin Master has the unique opportunity to bring these characters to life for collectors and kids alike.”

“We’re thrilled to unveil the first collection of our epic DC line, fusing Spin Master’s unique innovation with the world’s greatest superheroes and supervillains. Our team worked closely with Warner Bros. Consumer Products to launch what retail buyers are calling the most innovative DC and Batman toy line they’ve ever seen. This is just the beginning,” Hyman added.

The line-up will include a number of action-oriented toys inspired by Batman’s 80-year legacy that celebrates him as the #1 DC Super Hero.

Maryellen Zarakas, Senior Vice President, franchise management and marketing, Warner Bros. Consumer Products, stated, “Batman is a hero for all.  Not only does he use his exemplary crime-fighting skills to protect Gotham City from the most notorious supervillains, but he has also created an arsenal of innovative and tech-savvy gadgets and vehicles to help save the day. We’re excited to partner with Spin Master to bring Batman’s adventures to life with their innovative toys.”