Sperry, the heritage footwear brand that’s fully rooted in the history of American style, is introducing a limited-edition, capsule collection that’s super cool. The Sperry Ice Cream collection for men, women, and kids serves up iconic Sperry silhouettes reinvented in prints of favorite ice cream truck treats from Good Humor and Popsicle.
Key footwear styles include the Sperry Striper II sneaker, the all-new EVA Float, the Crest Twin Gore slip-on sneaker, and the Bahama II boat shoe, featuring designs inspired by fan-favorite Strawberry Shortcake, crunchy Chocolate Éclair, dreamy Creamsicle Bars, red, white, and blue Firecracker pops and more.
Elizabeth Drori, CMO, Sperry, said, “Sperry is all about good times with friends and having fun, and nothing says summer fun more than Good Humor and Popsicle. We are so excited to launch our footwear collaboration inspired by these iconic brands’ most delicious treats.”
Russel Lilly, Vice President, Unilever Ice Cream North America, added, “We love how Sperry captured the fun of everyone’s favorite Popsicle and Good Humor products in this collection. There’s no better way for our fans to celebrate this summer than with a fashion statement that’s just as delicious as their frozen treats.”
The Ice Cream collection price points range from $45-80, and launches on Sperry, Zappos, Nordstrom, and Macys.
Seltzer Licensing Group facilitated this partnership on behalf of their client Unilever.