SPACES, Welspun India Limited's marquee home linen brand, has recently launched its innovative range of antiviral bedsheets to help families have a peaceful and protected good night's sleep in the wake of the COVID-19 outbreak. The launch is accompanied by a video campaign released on digital platforms.
Besides safeguarding consumers against harmful microbes, the bedsheets have anti-bacterial and anti-fungal properties as well. These sheets are luxuriously soft and highly durable too. The latest range of SPACES bed sheets also supports pleasing aesthetics in sync with the unique designs and color palettes, bringing alive the thoughtful living proposition of the brand.
This impressive range of antiviral bed linen is treated with HealthGuard finish that provides 99.9% protection to the bed linen against disease-causing bacteria and virus, including the novel coronavirus, It destroys the virus on contact, thereby creating a safe and healthy environment for your family. Additionally, this range also has anti-microbial and anti-fungal properties.
The accompanying digital film conceptualized by Ogilvy portrays a family of four gearing up from head to toe with PPE equipment complete with visors, facemasks, gloves, and full-body suits. The next scene reveals the mission they have diligently suited up for is part of their bedtime routine. This humorous twist highlights the common concern of billions of families worldwide as they go to sleep in the wake of the worst healthcare crisis in history. The video ends by informing the viewers how the antiviral bedsheets by SPACES can help them have a stress-free sleep every night.
Speaking on the launch, Nemisha Ghia, CEO, Domestic Business, Welspun India Limited, commented, "The viral outbreak has been a cause of worry for everybody around the world. As parents and caretakers ourselves, we are aware of the heightened sense of concern that people feel amidst the pandemic-hit situation when it comes to ensuring their family's safety. We have formed new health and hygiene habits, and one of them is changing our bed sheets more often. The constant anxiety sometimes even takes a toll on one's sleeping routine. With innovation being the cornerstone of Welspun, we have developed antiviral bedsheets to help our consumers reinforce their fight against the deadly virus. Through this highly relevant offering, we intend to prioritize our consumers' health and safety while offering them and their family a gift of anxiety-free sleep at night."
Srreram Athray, Group Creative Director, Ogilvy, stated, “Someone wearing a PPE suit is nothing new. But someone getting into bed wearing a PPE suit is. We created some drama to land the message, Never lose sleep.”
Elizabeth Dias, Group Creative Director, Ogilvy, added, “In these times, we go to great lengths to keep our families safe. So we took a tongue-in-cheek approach to tell people that their beds are safer than the world outside.”